LA PASSERA DI LIMAR
RIDE IN STYLE
Designed for the Limar brand, a breathable and lightweight commuter helmet aimed to make your ride comfortable, and elegant
Client
Limar
Year
1st year, 2022
Duration
8 weeks
Designer
Tyler Lee
The Issue With Current Helmets
Current commuter helmets have little to no ventilation, have a bulky appearance, and a lack of aerodynamics
“Design means creating a helmet providing comfort, ventilation and performance within an inspiring shape.”
Value Proposition
There is big opportunity for the brand to expand into the commuter market. My helmet can enhance the commuter experience through its:
Lightness and aerodynamics
Sufficient ventilation
Limar and Italian design heritage
Stylish looks and aesthetics
Ride in Style
Named after Italy’s national bird, “La Passera” combines both Italian flare and functional breathability with aerodynamic contours to make your ride not only comfortable, but stylish.
Features an adjustable vent on the hood of the helmet and a reflective “Limar” logo in the back for visibility. The red stripe alludes to Italian sports car heritage. Ride in style.
